PAETHOS
Our WorkVideo ProductionLive VideoPhotographyContact
Video Marketing

How the biggest brands are leveraging video

Caroline Rogers
Feb 12, 2019
HomeBlogVideo Marketing
Post
W

riting result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action. A successful marketing plan relies heavily on the pulling-power of advertising copy. There is no magic formula to write perfect ad copy; it is based on a number of factors, including ad placement, demographic, even the consumer’s mood when they see your ad.

Powerful UI Kit Template for Your Business

So how is any writer supposed to pen a stunning piece of advertising copy — copy that sizzles and sells? The following tips will jumpstart your creative thinking and help you write a better ad. Consumers are inundated with ads, so it’s vital that your ad catches the eye and immediately grabs interest. 

‍Photo from Unsplash

You could do this with a headline or slogan (such as VW’s “Drivers Wanted” campaign), color or layout (Target’s new colorful, simple ads are a testimony to this) or illustration (such as the Red Bull characters or Zoloft’s depressed ball and his ladybug friend).  All good advertising copy is comprised of the same basic elements. 

Simple & Beautiful

How you write your advertising copy will be based on where you will place your ad. If it’s a billboard ad, you’ll need a super catchy headline and simple design due to the speed at which people will pass. Online ads are similar; consumers are so inundated with Internet advertising that your ad must be quick and catchy. 

Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action. There is no magic formula to write perfect ad copy.

What would the consumer gain by using your product or service? This could be tangible, like a free gift; prestige, power or fame. But remember: you must be able to make good on that promise, so don’t offer anything unreasonable.

Template Features:
  • Beautifully Designed
  • Fully Responsive
  • CMS Content
  • Smooth Interactions

Magazine advertising is the most versatile, but this is solely dependent on the size of your ad and how many other ads compete with yours. 

A Perfect Template for Your Next Project

Grabbing the consumer’s attention isn’t enough; you have to keep that attention for at least a few seconds. This is where your benefits come into play or a product description that sets your offer apart from the others.

TEMPLATE FEATURES:
  1. Beautifully Designed
  2. Fully Responsive
  3. CMS Content
  4. Smooth Interactions

If you have a full page ad, feel free to experiment; more page space gives you more creative space. If the ad is tiny, you’ll need to keep things as simple as possible.

Tagged:
Advertising
Gagets
Strategy
Photo
Technology
About Author
Caroline Rogers

How you write your advertising copy will be based on where you will place your ad. If it’s a billboard ad, you’ll need a super catchy headline.

See All Posts
Featured Posts
Video Production
2020 will be biggest year for video yet
Stay in Touch

Subscribe to our newsletter to receive new posts straight to your inbox 👇

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
More Posts

You Might Also Like

Video Production
2020 will be biggest year for video yet
Video is forecasted to take up 80% of internet traffic this coming year. How you plan now will affect your chance for success in 2020.
Jan 7, 2020
Caroline Rogers
Video Marketing
How to convey emotion through video
We all know the difference between videos that are authentic and ones that feel forced. Capturing emotion through video is a very delicate process that takes time, patience, and usually a good interviewer or director.
Jan 14, 2019
Tanner Halbig
Explore ALl Posts

Subscribe

Subscribe to receive latest news and freebies

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Follow Us

We’re on Instagram

@PAETHOS
PAETHOS
HomeOur workVideoContact
55 Monument Circle
Indianapolis, IN 46203
Suite 750
PAETHOS, LLC