Video Analytics

Measuring is essential for any experiment or test. Analytics allow marketing leaders to get insight into what is working and what is not. Based on analytics and heat mapping (how much of a video that is being watched), we can modify videos accordingly. Additionally, we have the ability to run A/B tests with our videos, in order to get realtime feedback about whether certain video content is performing better for our clients than others.

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highest performing video content

1-2 minutes